Tribe71 is the region's first online multi-brand destination based in Dubai, specializing in high-end athletic apparel and leisurewear. As a designer, I worked on this project to create cohesive visual assets across print, digital, and video to elevate the brand's shopping experience.

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Overview

Tribe71 is the region's first online multi-brand destination based in Dubai, specializing in high-end athletic apparel and leisurewear. As a designer, I worked on this project to create cohesive visual assets across print, digital, and video to elevate the brand's shopping experience.

Milestone

  • Led the design initiative of monthly catalogue for VIP customers that boosted 23% in revenue.

  • Drove 70% sales conversion rate through design and execution of high-impact monthly email campaigns with an increased open rate of 43%

  • Led the creative efforts for seasonal packaging designs such as Breast Cancer Awareness, UAE National Day, etc. resulting in increased brand visibility across Dubai, driving a boost of 15% in sales and positive sentiment.

Objective

  • Develop versatile, on-brand designs for packaging, digital marketing, and video to have a seamless and high-end customer journey.

Research

To deliver effective designs, I conducted extensive research on consumer behavior, competitor strategies, and the needs of both Pavise’s DTC and B2B audiences. Understanding how to communicate skin science to both healthcare professionals and everyday users was crucial to developing targeted creative solutions.

Understanding the Brand

I analyzed Tribe71's brand identity, target audience, and competitors in the athleisure market to make sure the designs I will lead align with the conscious and fashionable ethos.

Target Audience

The main target consumers of the brand are those who are fashion-forward, eco-conscious women looking for premium athletic and leisurewear.

Inspiration and Trends

The main target consumers of the brand are those who are fashion-forward, eco-conscious women looking for premium athletic and leisurewear.

Challenges Identified

  • Balancing aesthetics with functionality for print and packaging

  • Ensuring that there is a seamless transition between print, digital, and video assets.

  • Communicating premium value of the brand across all touchpoints.

Balancing aesthetics with functionality for print and packaging.

Ensuring that there is a seamless transition between print, digital, and video assets.

Communicating premium value of the brand across all touchpoints.

Project Z

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